One of the most effective methods of increasing membership, increasing trail usage, and increasing public recognition of the Florida Trail is through our ongoing outreach to the public via press releases, targeting mailings, invitations to special events, and providing content for use in newspapers, magazines, and on websites.

In addition, when funds are available, we take seasonal opportunities to advertise special events, especially in venues that provide a feedback loop through user response cards (leading to more inquiries for information and more potential members).